I realize that I’ve never made a formal post explaining what I intend to do with the revenue generated by this site. Granted, at this moment, it’s not really much to worry about; the site just launched recently and I honestly didn’t think I’d generate any revenue from the site. I put a small explanation of my intentions on the Our Story page:

We’re not here to make money. We love pandas; it’s as simple as that. However, if we can share our love of pandas and raise money for them at the same time, why not? 100% of the proceeds made from advertisements will go to various panda charities including, but not limited to; the National Zoo, Pandas International, Pandas Unlimited, and the WWF.

We’re the new kids on the block, so we don’t expect to earn much right now. Because of this, we’re uncertain how long it will take to raise enough money to make a donation to our favorite charities. As soon as we’ve raised $25, we’ll donate it to one of the charities on the list. We’ll make sure to keep you up to date on how much we’ve raised and where we’re sending it. If you want to help, please make a donation directly to your favorite panda charity. If you can’t afford to donate cash, keep your eyes open for an ad on the left that interests you and click it. Every click counts, but please only click on the ads that you’re actually interested in. That way, we both win.

I’d like to take a moment to clarify. Hellen left a comment on the post regarding Pandas Unlimited and I understand her confusion. Upon first glance Pandas Unlimited looks nothing like a charity and started out as nothing more than a Flickr group. However, a community of strangers have come together to form an amazing blend of information and compassion. So, the following is my rationale for choosing the charities.

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